About - Lidia Varesco Design

who am I?

I’m a brand strategist and marketing designer with over 20 years of experience and a passion for marketing.

I started Lidia Varesco Design in 2000 to focus on clients who are making a change—both locally and globally.

I started my design career making homemade music zines as a pre-teen, took a detour into fine art and bookbinding, and finally decided on graphic design after meeting an inspirational professor in art school.

I’m a mom of two, an active blogger, and a passionate supporter of local businesses—especially fellow moms in business.

I’m also an international speaker and present workshops, courses and conference sessions on branding and creative marketing for nonprofits, associations, and other organizations.

my design process

I believe that goal-focused client and design team collaborations lead to successful solutions.

why work with me?

I get branding and marketing.

At the heart of my designs is an understanding of branding and marketing strategies. I start each project by understanding your problem and objectives and developing a design solution that aligns with the channel and overall strategy.

I take a personal, integrated approach.

Getting to know you and your organization is important to me—I consider myself part of your team. I take an integrated approach with my clients, creating long-term relationships and sharing enthusiasm in your projects.

I know people.

Throughout my 20+ years in business, I’ve cultivated relationships with trusted business partners and vendors who are essential to a project’s success. Whether it’s market research, copywriting, photography, or printing, I can bring on a team member or make a referral.

I support supplier diversity.

As a certified woman-owned business, I can help your organization achieve its supplier diversity goals. I hold the following business certifications:

WBE (Women Business Enterprise) – certified by WBENC, the City of Chicago, and the State of Illinois
WOSB (Women-Owned Small Business) – certified by the SBA

I am always learning.

In addition to the myriad of webinars and courses I attend regularly to brush up on the latest trends in branding, marketing, and social media, I hold the following certifications:

who I work with

Nonprofits, associations or educational institutions without an in-house design team.

Branding or marketing materials need a refresh? I will get to know you and become part of your team, so that my designs express your mission and message.

In-house marketing departments overloaded with work.

Too much work for your team to handle? Let me be your “on-demand staff.” I can dig into your brand standards and hit the ground running—even working onsite if necessary. I can turn around projects quickly, leaving one less task for your in-house team.

Small businesses and entrepreneurs.

I love working with fellow entrepreneurs. I’ll help you kick start your business by discovering key marketing and branding essentials, then designing cohesive branding and marketing—anything from a logo to an integrated print and online marketing campaign.