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Issue Two • Autumnal Equinox 2006

In this issue:
1. What’s New?
2. Featured Design Project
3. Designer Greeting Cards & Fine Art
4. Chicago Events
5. Autumnal Equinox Fun Facts
6. Keep in Touch...


What’s New?
Happy Autumn! Lidia Varesco Design is currently hard at work on lots of projects... a logo for a specialty grocery, collateral materials for a business center and a music CD cover, just to mention a few.

Featured Design Project:
This issue’s featured project is an identity and collateral for SHOP Lakeview, a shopper's rebate program sponsored by the Lakeview SSA #27. The client wanted a logo that would be eye-catching and bold, appropriate to different types of merchants, and easily adaptable to a winter holiday theme. The logo that was created features a bright color palette and stylized shopping bag graphic to suggest the theme of the program. The program ran from August through Labor Day; a holiday SHOP Lakeview program will be starting later in the fall. For information visit http://www.shoplakeview.net.

Designer Greeting Cards & Fine Art:
Lidia Varesco Greeting Cards can currently be purchased at the following locations:

  • Flora, 2835 N. Southport Ave, Chicago IL
  • StellaLily Studio 1, 2154 N. Bissel St, Chicago IL
  • Passion Flower, 1413 Lake Ave, Wilmette IL
  • Online ordering of boxed cards will be available soon

Know a store that should carry our cards? Email us the store name and location and we'll send you a thank you gift! (include your name and mailing address)

Holiday Art Show dates will be announced soon on the Galleria website.

Chicago Events
Now that the weather has cooled off, it's a great time to explore indoor exhibitions and events:

Autumnal Equinox Fun Facts

  • This year, the Autumnal Equinox fell on September 23rd.
  • At the Autumnal Equinox, the sun appears to cross the celestial equator from north to south, thus marking the beginning of autumn in the Northern Hemisphere.
  • The word “equinox” means equal night; the Autumnal Equinox marks the time of year when day and night are equal.
  • The full moon associated with the Autumnal Equinox is known as the Wine Moon, or the time of year when grapes are harvested and the process of winemaking is started.
  • The Autumnal Equinox is considered a time to harvest; a time to reap the benefits of projects started earlier in the year.
  • A common myth says that on the Equinox, an egg can be balanced vertically (on its wider end). Though scientific evidence seems to negate it, it’s still a fun trick to try…

Keep in Touch...
To receive future issues of Solstice and other occasional updates from Lidia Varesco Design, please add your name to our mailing list.

  • Is your current logo and stationery in need of a makeover?
  • Are you offering a new service that could be promoted with a fancy new brochure?
  • Want to get a jump start on your corporate holiday cards?

Call or email us – we’d love to help with your next project!

Thanks for reading. The next issue of Solstice will be out at the Winter Solstice (December 21st).

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